Study: More CEOs say good works boost recruiting - Austin Business Journal:

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This marks a shiff in corporate philanthropy since the Roundtabl released itsin 2000, which noted that corporatw responsibility was beginning to evolvew from community impact to bottom line impact. The most recentg report shows thatthe indeed, has taken Boston struggles to maintain its collegd grads as they move into the and the Round Table report underscores that philanthropg is a factor making some local companiew more attractive to younger The Roundtable issued the report in collaboration with the University of Massachusetts Boston Emerging Leaders Program.
A team from the Emergingf Leaders Program started working on the reportlast summer, interviewing 20 Massachusetts companies about theier corporate social responsibility activities -- predominantly large companesx and representing a cross-section of industries. “Historically CEOs would engag e in philanthropy because it was the righft thingto do. They wanted to be good corporatr citizens,” said J.D. Chesloff, deputy director of the MassachusettsBusiness “Now there’s a good business case to incorporating it into theier business plan. There’s a bottomk line impact to it, in additionh to being good for all the other community reasons.
” Based on the findings from the 20 companie included in the research, the report suggests five ways companiese can build a culture of social • Create a cleae link to the company’s mission and secure endorsementg at the executive level. • Engagew employees at all levelsas decision-maker in relation to corporate social responsibility targets and • Leverage employees’ skills to make positivd contributions to the community. • Provide opportunities for employees to develoonew skills.
“A lot of it is arouned a company being authentic about wanting to do somethinf in the community and listening to what the employeeas are interested in doing and connecting it to the valuex ofthe company,” said Ellenj Remmer, CEO of The , a nonprofit that promotees strategic philanthropy and advises