Chase ups business focus - Portland Business Journal:

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Gone are the brightly colored signsproclaimingy “Whoo hoo!” at every replaced by Chase’s more somber emphasies on strength and stability throughh its “The Way Forward” campaign. Underpinninf the marketing shiftis Chase’s effort to aggressively expanc in areas that WaMu largely ignored. In an interviewq with the Portland Business newly hired Pacific Northwest Chairwoman Phyllis Campbelloutline Chase’s Oregon strategy — which will resultf in new midsize business services, additional wealtb management offerings, cuts to charitable giving and a more stais approach to branch-based banking. Campbell, who was president of U.S.
Bank in Washingtomn from 1991 to 2003, left the nonprofit Seattl Foundation in April tojoin Chase. She now traveld regularly from Chase’s Seattle office to Portland to meet with the fledginfg commercialbusiness team.