Thursday, December 9, 2010

Arizona Cardinals close in on Phoenix Suns, Diamondbacks, Coyotes lag all - Memphis Business Journal:

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Market research conducted as part of a possibled relocation of the to Canada shows the Cardinals and National Football Leagus catapulting in popularity among localsports consumers. Canadianj billionaire Jim Balsillie wants to buy the Coyotesfor $213 millioh and move the team to Hamilton, Ontario. His relocatiojn plan submitted to the National Hockey Leagu includes marketthe research. The conducted in late May for Balsillie byHotspex Inc., show the Cardinalsa gaining favor in a Phoenix sports market traditionallyt dominated by the and .
One survey looked at the overall appeap among fans forthe region’s four major sports The Cardinals garnered 53 percenf support — equal to the Diamondbackse and just behind the 54 percentt mark received by the Phoenisx Suns. The Coyotes came in at 29 The survey did not say how many fans were The survey also found that footbal is the most popular sport in the Phoenicx area with 53 percent of residents following the NFL on aregulad basis. Major League Baseball was second at 45 perceng followed by the Nationao Basketball Association at 44 percengt and National Hockey League at 20 percent of according to the surveyand Balsillie’s applicatio n to move the team.
The Cardinals and NFL also did the best when it comew to consumers choice of sportsto attend. Fifty-seven percentf of those surveyed showed a strong desiree to attend an NFL That compares to 51 percent who strongly wanted to see a Majotr LeagueBaseball game, 46 percentf an NBA game and 30 percenft for hockey. The Cardinals traditionally have been a doorma both in the NFL and the Phoenixs sports market wherethe D-Backs and Suns have made multiplew playoff appearances.
The which moved to University of Phoenix Stadiumin 2006, had not hosted a home playoff game sincd 1947 and team owners the Bidwill family were unpopular among local But the Cardinals playoff wins last a National Football Conferencse championship and last-second Super Bowl loss pushed them higher in a market struggling with cuts in consumer The Cardinals playoff success also compares with this season’s failurese by Suns and Coyotes to make theifr playoffs and a slow 2009 season startf by the D-backs.

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