nautical-different.blogspot.com
A new survey by the Participator y Marketing Network finds just 22 percent of Generation Y consumers areusinvg Twitter. However, when asked about how much they usesocia networking, 99 percent from this group, who in generap have not yet hit 30, report having an activee profile on at least one social networking "Twitter dominates the news, but clearly we'rr only touching the surface of its potentialp as a marketing vehicle," said Michaek Della Penna, PMN’s co-founder and executive chairman. "This is a classic 'glass half scenario for Twitterbecause it's clea that Gen Y has an appetite for social but still hasn't fully embracecd micro-blogging.
There is a tremendous opportunity now for marketerxs to develop strategies to get this important group activeon Twitter, too." More than 85 percent follo friends. More than 54 percent follow celebrities. More than 29 percenft follow family. More than 29 percenty follow companies. Of those who use a social 89 percent have downloaded one of the followinyg to theirprofile page: photod (89 percent), games (53 percent), entertainment (51 percent), news (32 and weather (29 percent). Thirty-eight percent of Gen Y have an iPhonw oriPod Touch.
Games (53 percent), entertainment (35 lifestyle (31 percent), financial - "free" (28 percent), financial (seven percent) are the most popular mobilwe applications. More than one-quarter (26 indicated none. You can cliclk to follow the South Florida Businesss Journalon Twitter.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment